The most famous part of the Andalusian region opens its doors to a wide range of possibilities; from the Alhambra in Granada to Seville and from Malaga to Cordoba. Only the appropriate advice will help you maximise your time in southern Spain and allow you to make the arrangements that will differentiate your events from others. We have assisted meeting, incentive, conference, convention and exhibition clients for more than 30 years. You need us and we want you: let’s be partners!!

Paseo Cerrado de Calderón, 13, Edificio Multicentro, Local 20
29018 Málaga
Tel:+ 34 952 387533

Mr Nacho Brea -Office Manager


Company   -   ITB Events DMC

ITB Events is one of the leading Destination Management Companies in Spain in the incentive and conference markets. In a country with four official languages and several dialects, it is important to have staffing that can guarantee expertise in the local areas. For that reason, we have offices in Barcelona (for eastern Spain and the Balearic Islands), Madrid (for the central and northern parts of the country) and Costa del Sol (for southern Spain and the Canary Islands).

Overview of Services:
We cover every aspect of organisation; from ground handling and transfers, to registration, hospitality desks, gala dinners and themed banquets. We manage the bookkeeping, project review and debriefing.

We have mastered the art of meeting management, thus ensuring that you will get the ideal venue, on-site inspections, speakers, support equipment and AV requirements.

We also understand the different aspects and requirements of incentives, for which our expertise is sought in this demanding type of business.

In addition, product launching is another important activity in our country. Our reputation in this field, particularly with car manufacturers is well known.

Mission Statement:
Our creative and innovative programmes have established our company as the #1 choice for many demanding major European and American companies. Since 1984, our main purpose has been helping our clients to reach their targets.

The very high, demanding standards that we require for our suppliers, even in the smallest of details, assures the success of your project. Let us help you as well.



Costa del Sol is part of the Andalucía region in Spain; one of the richest regions and with a very strong personality.  It depicts the main image of Spain, as everything you can imagine about Spain, you will find it in this region. Costa del Sol is well known because of its marvellous beaches and beautiful little towns, both  around the coast and further inland.

Malaga is the main city of this area.  It is the birth place of the famous artist Picasso and is also famous due to its restaurants specialising in tapas.


DMC Programme Ideas

On arrival at Malaga Airport, you will be met airside by a representative of ITB Events who will help you through the formalities and will arrange porters for your group. Depending on arrival time enjoy a cocktail reception at the Hotel. 

In the evening,  suggested welcome dinner in one of the many fantastic restaurants in  the Marbella area; for this evening we would suggest Tikitano Restaurant. Nestling at the water's edge between the elegant towns of Cabo Bermejo and Torre Bermeja is the New Golden Mile's latest addition. Beautifully constructed in Polynesian style with thatched roofs and bold wood finishes, this is one of the most welcoming wining and dining venues on the Costa del Sol. 

After dinner, return transfer to the hotel.

Buffet breakfast in the hotel. For today we would suggest a range of activities as follows:


Have fun on the Go-Carts or Quad Bikes, or embark upon a Jeep Safari. Alternatively, try your hand at archery, clay shooting or even game shooting. Or perhaps you would like go horse riding to enjoy the delightful views. Afterwards, relax in a restaurant, where we can organise catering for your private and corporate functions.

All these activities are organized in 140 acres of stunning countryside in the foothills of the Sierra de las Nieves. Guests will be treated to breathtaking views of the countryside, as well as sampling the incredible quality of life, which is unique to this part of the world. 

Treasure Hunt
Both operative and creative, this programme provides great fun for its contestants.  Camera in hand, we invite them to know the darkest facts of the people, heritage and culture of the towns and villages where  the programme is held. This itinerary includes: Chart board and road book with trails, questions and photographs (where the type of picture required is specified), One-use cameras, Photo processing.

Lunch will be arranged at a local restaurant or at games area.

After lunch, transfer back to the hotel for an afternoon at leisure.

In the evening we will dine at restaurant La Meridiana. The restaurant enjoys a reputation for fine food, wine and service in beautiful surroundings. After sampling the gourmet delights on offer, you can relax, or dance the night away in the elegant La Notte Piano and Cocktail Bar, which adjoins the restaurant.

After dinner, return transfer to the hotel.

Buffet breakfast in the hotel. We would offer you for today a choice of the following sightseeing tours.

Option One / Malaga
The visit begins with a Panoramic Tour looking at the most famous highlights of the city; the Harbour, the Promenade and the neighbour quarters of the 19th Century; the Gibralfaro Castle with its spectacular views overlooking the whole bay of Málaga and even, if the day is clear, the North African coast.

The Tour continues through the old town and passing by Plaza de la Merced, Picasso’s birthplace and family Home (which holds interesting photographs of his life, ceramics and lithograph works) then, the Roman Theatre and the Moorish Alcazaba.  After this Tour, guests will visit the Cathedral; building begun in the 15th Century and is still unfinished today. Inside, the main focal point is the Choir-stalls figures (the best in Spain) by Pedro de Mena. 

To continue, a visit to the Malaga Picasso’s Museum, which is becoming the third in the World, after the Paris and Barcelona’s Museums.  The museum’s main area is organised into the Palacio de Buenavista, with 12 exhibition rooms for the permanent collection of Picasso’s paintings. The connected buildings provide space for temporary exhibitions, a library, an auditorium and the offices. The main building shows the Phoenicians archaeological remains discovered during restoration works.

At the end of the visit, guests will have the opportunity to taste the famous sweet Malaga wine at a popular location nearby.

Lunch in Restaurant Antonio Martín.

Option Two / Mijas
This is a short tour, full of Andalusian charm and beauty, taking us a few miles north of Fuengirola to the idyllic village of Mijas. It is a small village with narrows streets, white houses, and friendly people. Ideal places for shopping.

Option Three / Ronda
This spectacular town reached by a tortuous route through rugged gorges, is perched high on a rocky ledge. The old town is divided by a massive gorge and connected by a stone bridge. As well as the Cathedral, you will visit the bullring and the remains of the prehistoric Roman & Arabic cultures that have all left their mark on Ronda.

Ronda is one of Andalucia's loveliest towns, steeped in history. It stands on a towering plateau in the mountains of Malaga Province and is famous throughout Spain for the plunging river gorge which divides the medieval from the 18th century parts of the town. This gorge is known as El Tajo – The Cliff and is spanned by a stone bridge, which once housed a prison. Visitors love to peer down into the gorge, to see the waters of the River Guadalevín. 

Ronda is also famous for its bullring, the oldest, and the most beautiful one in Spain; the arena itself is also the country's largest. When there are no fights, the bullring is open to visitors and has a fascinating museum with many mementos of Spain's most renowned bullfighters.  You can walk from the Plaza de España and the bullring up the Calle Nueva, Ronda's pedestrian shopping district, where some of the shops still retain their traditional appearance and style. 

Lunch in Restaurant Mesón del Escudero.

After the lunch, return to the hotel and enjoy the rest of the afternoon at leisure. 

In the evening meet our English speaking guide and transfer for dinner at Taberna del Alabardero (American Award of Gastronomy, National Prize for Gastronomy, Gold Medal to the Tourist Merit, etc.)

After a full buffet breakfast in the hotel, we propose for you for this morning a sailing activity. We can organise a SAILING REGATTA with a wide selection of sailing boats and yachts, capacities ranging from 6-8 people, 40 people or up to 150 people. During the sailing soft drinks, champagne, wines and canapés will be available on board. Duration approx. 4 hours depending on the hotel and port chosen (i.e. Cabopino, Marbella or Puerto Banus)

On larger sailing boats it is possible to organise a buffet lunch, cocktail and open bar.

After the cruise, fishing or regatta, return to the hotel and enjoy the rest of the afternoon at leisure.

Farewell dinner in The Don Carlos Beach Club and its sumptuous sub-tropical gardens, a privately-owned resort where you do as much or as little as you please.  As entertainment, the performance of one of the most colourful and spectacular Spanish Classic Ballets will be the perfect end to this programme in the Costa del Sol.

Last chance to enjoy the sun before a mid-morning brunch at your chosen hotel, then transfer to the airport.


Suggested Sightseeing

GRANADA (full day) 
Granada is one of the most remarkable cities in Spain. Its centrepiece is the awe-inspiring Summer Palace of the Moorish Kings, the fabled Alhambra Palace with its magnificent courtyards and halls, followed by a visit to the Generalife Gardens with its lush vegetation and fountains.  After lunch, visit the Cathedral & the tombs of Queen Isabella and King Ferdinand.

SAILING RACES (half day) 
We can offer 4 sailing boats with a capacity for 6 persons, each fully equipped for a regatta along the coast. During the sailing, soft drinks, champagne, wines and canapés will be available on board. Duration approx. 4 hours hotel and port chosen i.e Cabopino, Marbella or Puerto Banus.

RONDA (half or full day) 
This spectacular town reached by a tortuous route through rugged gorges, is perched high on a rocky ledge. The old town is divided by a massive gorge and connected by a stone bridge. As well as the Cathedral, you visit the bullring and the remains of the prehistoric Roman and Arabic cultures that have all left their mark on Ronda.

GIBRALTAR (half or full day) 
The journey takes you along the coastal highway to La Linea; here the rock can be fully seen for the first time. Having crossed the border you transfer by minibus to tour the Rock, which includes Europa Point, where on a clear day the coastline of Africa is clearly visible. Your journey up through the maize of tunnels inside the Rock leads to St. Michael's Caves, with its dramatic rock formations and acoustics. After refreshments, leave the summit passing the famous Barbary Apes with their view over the old harbour below.  It is here that Nelson's body was brought ashore from HMS Victory on its way back to England.

SEVILLE (full day) 
After a fairly long, but spectacular drive, the city of Seville and its splendid monuments await discovery. The magnificent 15th Century Gothic Cathedral with its great "Giralda" or bell tower, a former Moorish minaret is the resting place of Christopher Columbus and the focal point of the city. After lunch, a stroll through the cities old quarter the "Barrio Santa Cruz" with its narrow street and colourful patios before visiting the great Mudejar fortress, the Alcazar.


Theme Party Ideas For Incentives

Hacienda Evening
The Hacienda consists of a minature bullring, a restaurant and entertainment area for flamenco dancing etc. Guests are greeted by Spanish troubadours, known locally as a "Tuna" band; and a welcome drink is followed by a barbecue or paella dinner. The rest of the evening is pure fun with displays of horse riding and bull fighting. There are also competitions in donkey riding and wine drinking from a "porron"; or you can just relax and enjoy a Flamenco Show & dance.

Flamenco Evening
The native Seguidilla first appeared in the 15th century. Today guests will enjoy a superb selection of Flamenco and regional dances in the best club in Seville, followed by dinner in a nearby restaurant.

Hacienda de Toros
A full day tour to a typical Seville farmhouse and ranch stocked with fighting bulls and Arab horses. A variety of activities can be arranged including a harmless (to the bull) bull fight and displays of horse breaking, training and horsemanship. Lunch or dinner can also be arranged, or a cocktail reception with aperitifs.

The Fortuna Casino
The Fortuna Nightclub is one of the best in southern Spain. There are two International cabaret shows each evening and guests can also visit the casino. (Passports required). Half a bottle of champagne, or two drinks are normally included and dinner is also available. Maximum 450 persons. 


Convention Centres

All of the suggested hotels have their own meeting rooms and beside these are large convention and congress centres in:

Meeting rooms ranging in capacity from 20 to 2500 persons


A Few Extra Touches

Andalusian folklore
Have Spanish Flamenco Dancers welcome your guests at the airport with a carnation as a present.

Bullfighting arena
Hold your private event at the Ronda Bullfighting ring, the oldest in Spain dated 1785.

If you think you hate Sardines you haven’t tried the ones cooked on Espeto, barbecue style on the beach for a relaxing Mediterranean evening.


Welcome Gifts


Specialist Groups

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